Active Shooter Training for Businesses

Empower your workplace with ALICE Training®.

For over 20 years, ALICE Training® has set the standard for active shooter training for businesses, providing organizations with life-saving strategies to protect employees, customers, and communities. Designed to replace fear with preparedness, ALICE equips workplaces with the skills needed to respond effectively during emergencies, ensuring safety until law enforcement arrives.

Why Active Shooter Training for Business is Essential

Active shooter training equips employees with the knowledge and skills to act decisively during emergencies, such as active shooter situations. Using a trauma-informed approach, ALICE National Trainers teach an options-based approach that moves beyond lockdown-only methods. By preparing employees to assess and respond to threats, ALICE empowers workplaces to replace fear with readiness.

Workplace Violence Trends

According to OSHA, nearly 2 million workers in the U.S. experience workplace violence annually, and mass shootings in workplace settings account for a significant number of active shooter incidents.

Legal & Ethical Responsibility

Employers have a duty of care to ensure employee safety. Implementing active shooter response training helps businesses comply with OSHA’s General Duty Clause, which requires workplaces to be free of recognized hazards.

Practical Benefits

Beyond compliance, training improves workplace morale, builds trust, and ensures staff are better equipped to protect themselves and others in critical situations.

The ALICE Method

ALICE stands for Alert, Lockdown, Inform, Counter, and Evacuate—a proactive approach designed to save lives by empowering employees to make informed decisions during active shooter situations.

A

 

Alert – Recognizing the first signs of danger and initiating communication, such as notifying employees via PA announcements or digital alerts.

L

 

Lockdown – Securing doors, using barriers to deny entry, and creating an environment that minimizes visibility to the threat.

I

 

Inform – Sharing real-time information about the shooter’s location and movements with others in the building through plain, actionable language.

C

 

Counter – As a last resort, taking actions to disrupt the shooter’s ability to harm, such as creating distractions or disorienting the attacker.

E

 

Evacuate – Moving employees to safe rally points outside the building, away from the threat, to reduce potential casualties.

Industries We Serve 

ALICE Training® is trusted by schools, workplaces, healthcare facilities, houses of worship, and law enforcement agencies. Implementation is tailored to meet the unique challenges of your community, ensuring comprehensive preparedness and life-saving results. 

Retail & Hospitality

Address challenges like open layouts and large customer volumes by developing clear evacuation routes and communication protocols.

Corporate Offices

Focus on improving situational awareness, coordinating team responses, and using technology for real-time alerts.

Manufacturing Facilities

Train employees on the use of secure areas and reinforce strategies for protecting workers in high-risk zones.

Healthcare Environments

Balance patient safety with emergency response protocols, ensuring medical professionals are prepared to protect themselves and their patients.

Benefits of Active Shooter Training for Businesses

Employee Safety & Confidence

ALICE Training® empowers employees with actionable strategies that replace fear with readiness. Through tailored instruction, participants gain the confidence to handle emergencies calmly and decisively.

Enhanced Preparedness & Response Time

By equipping employees with life-saving skills, businesses can minimize chaos, reduce casualties, and ensure faster coordination with law enforcement during critical incidents.

Regulatory Compliance & Risk Management

Implementing ALICE Training® helps businesses meet OSHA requirements, align with national safety standards, and reduce liability risks. Proper training can also result in lower insurance costs by demonstrating a proactive approach to risk mitigation.

Implementing ALICE Training® in Your Business 

1. Assessment and Planning

Begin by conducting a workplace risk assessment to identify vulnerabilities and tailor training to your unique needs. 

2. Training Delivery Options

ALICE Training® offers flexible options, including:

  • On-site Training: Hands-on instruction tailored to your environment.
  • Virtual Training: Convenient, live sessions led by ALICE National Trainers.
  • Blended Learning: A combination of eLearning and in-person training for flexibility and comprehensive coverage.

3. Long-Term Success

ALICE Training® doesn’t end with the session. With tools like the ALICE Certified Instructor (ACI) program and ongoing support, your business will have the resources needed to maintain readiness. 

Success Stories & Testimonials

Shannon Joherl

VP of Human Resources, Marc Glassman Inc.

“ALICE Training gives us confidence that our employees have the tools they need to make life-saving decisions during critical incidents.” Watch Shannon discuss how Marc’s Pharmacy has benefited from ALICE Training.

“You can’t be too safe. The training received through ALICE can be applied to multiple situations, even minor threats.”
Carol Kaminoski

RN, BSN, MetroHealth Medical Center

“ALICE gave me the ability to know that options are key. If you’re unsure about ALICE, my answer is absolutely—it’s for everyone.”
Lara Ward

Loss Control Advisor, Oswald Companies

Frequently Asked Questions About Active Shooter Training

What is the time commitment for training?

ALICE Training® offers flexible formats to meet your needs. Sessions range from shorter virtual zoom classes to multi-day in-person workshops.

Is ALICE Training® appropriate for small businesses?

Yes, ALICE Training® is scalable for businesses of all sizes, providing tailored instruction that fits specific organizational needs.

How does ALICE Training® align with other workplace safety protocols?

ALICE integrates seamlessly with existing emergency plans, ensuring a cohesive approach to workplace safety.

Take the Next Step Toward a Safer Workplace

Ready to prioritize workplace safety? ALICE Training® makes it easy to implement life-saving strategies tailored to your organization.

Get a Quote

Request a personalized quote to get started with ALICE Training® today.

Find a Training

Locate an ALICE Training® session near you or schedule an on-site workshop for your business.