The 1st Active Shooter Response Program

Authored by a police officer to protect his wife – an elementary school principal.

ALICE (Alert, Lockdown, Inform, Counter, Evacuate) training prepares individuals to handle the threat of an Active Shooter. ALICE teaches individuals to participate in their own survival, while leading others to safety. Though no one can guarantee success in this type of situation, this new set of skills will greatly increase the odds of survival should anyone face this form of disaster.


ALICE has a Solution for Your Organization

Your business isn’t generic and neither should your Active Shooter Response training.

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A 3-Tiered Certification Approach

Training Options that work for the Largest Business or a single Individual.


An e-Learning Solution delivered via our web based portal.


Interactive training course allows each individual to receive a Red Card (digital) certification. Ideal for:

  • Individuals, Parents
  • Small Organizations that do not require Onsite Training


A Blended Learning approach with e-Learning + Local Instructors


The Next Generation of our #1 Program.  On premise instruction of drills supplements online learning.

  • Policy & Implementation Tools
  • Local Instructor drills & exercises
  • Certify your Organization

Local Instructor

You conduct the drills. Our e-Learning will take care of the classroom learning.

Local Instructor

Allows you to train participants within your organization (or inside your law enforcement jurisdiction while on duty) to those participants who have completed the ALICE Online Learning. This allows you to focus on higher level, site specific training and the facilitation of training drills.

Teach kids about safety without making them scared.

You can teach children to be safe without scaring them – You just need to know how. Young people are at risk of assault, abduction, and abuse even in caring families, schools, and communities. Skills and knowledge are the keys to keeping kids safe. The good news is that there are simple and effective ways of teaching children how to protect themselves that will work most of the time.



  • Amazon #1 Best Selling Book in School Counseling Crisis Management for Teachers and Parents

Training Organizations Similar to Yours – Every Day!

K-12 Schools
Higher Education
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1M + Individuals Trained

From Our Blog

5 Reasons Why Organizations Want Budget Friendly Training

January 29th, 2016|Comments Off on 5 Reasons Why Organizations Want Budget Friendly Training

There are many different types of trainings that organizations are required to complete on a yearly basis. The trainings range from fire drills, active shooter drills and other drills specific to the nature of the [...]

Lessons Learned from the Tucson, Arizona Shooting

January 8th, 2016|Comments Off on Lessons Learned from the Tucson, Arizona Shooting

January 8, 2016 marks the five year anniversary since the Tucson, Arizona shooting in which six individuals were killed and 13 were wounded; including U.S. Representative Gabby Giffords who was critically wounded. Giffords was holding [...]

Teaching Children about ALICE

November 19th, 2015|Comments Off on Teaching Children about ALICE

A topic of current interest in the media is that of how ALICE strategies are taught to young children. Active shooter or violent intruder events are alarming, however preparing children for the unimaginable event of [...]

ALICE In The News

Police Update Aldermen on School Lock-Down Rehearsals

February 3rd, 2016|Comments Off on Police Update Aldermen on School Lock-Down Rehearsals

Monmouth, IL- During Monday night's City Council meeting Monmouth Chief of Police Bill Feithen discussed details on the upcoming phase of the police department's ALICE program. "Initial ALICE training began some time ago with the [...]

Denville Students Learn to React Rather than Become a Target

February 3rd, 2016|Comments Off on Denville Students Learn to React Rather than Become a Target

Morris County School of Technology- Denville, NJ All too often, there is news about a school shooting. The problem is that it can take up to about nine minutes for help to arrive and during [...]

CLU Emergency Drill

February 3rd, 2016|Comments Off on CLU Emergency Drill

Cal Lutheran University- Thousand Oaks, CA Due to the number of shootings recently, many have begun to question whether lockdown is the safest option for students. Keep in mind that a loockdown is only one [...]